Hello Nature expands in Spain and opens twelfth commercial office

Date:10-10-2022

Hello Nature expands in spain and opens twelfth commercial office to export biostimulants of vegetal origin, microorganisms and organic fertilizers made in Italy ″to the vegetable garden of Northern Europe″, ie to the most productive regions of Spain. In a difficult historical moment for agriculture and the production of fertilizers, Hello Nature opens a branch in Spain and aims at strenghtening the Iberian market with innovative products, also ideal for organic farming.

″We decided to invest in the opening of a commercial office in Spain, even if we are already exporting to the country, to be more present in the area and to better collaborate with the most innovative agricultural companies, thanks to our wide range of solutions for sustainable agriculture and our new product line featuring the micronutrient biochelation technology based on vegetal peptides. We consider the Iberian market very promising, in consideration of the cultivation of fruit, vegetables and vines, and for the vast organic crops of over 2.4 million hectares. Furthermore, the biostimulants market is constantly growing and will be continue so, thanks to the very recent entry into force of the new European regulation on fertilizers and the objectives in terms of reducing the use of plant protection products set by the European Green Deal ″, explains Luca Bonini, CEO of Hello Nature.

The head of the branch, which is located in Valencia, will be Davide Collina, 37-year-old, Italian of origin but in Spain since 10 years, with fifteen years of experience as a commercial and technical manager in the plant nutrition sector.

″The Spanish agricultural production market is in good health with well-structured farms. – Collina points out – Our goal is to expand the team and gradually introduce six / seven high-profile people to the sales office to become regional managers. Already in 2023 we plan to create partnerships with some key distributors in the most productive areas of Spain and to develop a business of 100,000 units of biostimulant product over a three-year period ″.