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Bayer launches new technology to combat counterfeiting
Jul. 14, 2008
Bayer CropScience has launched Qualidate a new patented fingerprint authentification technique developed to protect the company’s crop protection products against illegal trade and counterfeiting. “This innovative tool provides a quick and easy test to determine whether or not a product is authentic and of original Bayer CropScience quality”, said Dr. Rüdiger Scheitza, Member of the Board of Management of Bayer CropScience AG.
Increasing global counterfeiting and illegal traffic
The European Crop Protection Association (ECPA) estimates that 5 to 7 percent of European plant protection products are illegal or counterfeit. This situation has been growing over the past years, especially with the increase in computerized manufacturing processes, computerized graphics for labeling and the relaxation in global and regional trade law. Illegal products challenge food company reputations, supply systems and export markets. Governments are effected as well, e.g. every year, up to EUR 30 million in tax revenues are lost by European governments. Left unchecked, illegal trade in plant protection products will reduce innovation and development, as a consequence of sales loss, patent infringements and erosion of data protection.
The ECPA is committed to combating counterfeiting and illegal trade and calls on all major stakeholders including the European Commission, Council and Parliament, national authorities, the food value chain, farmers and growers. Bayer CropScience will continue to work together with the ECPA and its members to minimize the import and use of counterfeiting and illegally imported plant protection products.
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience AG, a subsidiary of Bayer AG with annual sales of about EUR 5.8 billion (2007), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and plant biotechnology. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of about 17,800 and is represented in more than 120 countries.
Source: Bayer
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