AgroFresh brings digital harvest intelligence and next-gen grape protection to Macfrut 2025

At this year’s Macfrut 2025, AgroFresh invites growers, packers, and retailers to explore cutting-edge innovations that enhance freshness, quality, and profitability from the orchard to the shelf.

Visit AgroFresh at Hall 1, Stand 198-200 for a first look at Rubens™, a revolutionary new device designed to transform how growers make harvest decisions. Rubens provides real-time insights into fruit maturity, helping optimize pick timing to improve pack-out, reduce waste, and protect brand reputation.

AgroFresh will also unveil UVASYS^® SO₂ sheets, now available in the European market. Trusted by grape growers worldwide, these sheets contribute to table grapes arriving in premium condition — fresher, cleaner, and better protected from decay, supporting the strictest export and retail standards.

″At AgroFresh, we’re committed to empowering our customers with innovative tools and technologies,″ said Ivo Secchi, Commercial Manager, AgroFresh. ″Whether it’s improving harvest accuracy with Rubens or safeguarding quality with UVASYS^®, our solutions are built to meet the evolving challenges of global produce supply chains.″

In addition to Rubens and UVASYS^®, attendees can explore AgroFresh’s comprehensive portfolio of pre- and post-harvest innovations — including SmartFresh™, FreshCloud™ and  Control-Tec™  — all designed to help the industry grow smarter, ship better, and sell more successfully.