Deepak Fertilisers turns to AI, data cloud for smarter innovation

Deepak Fertilisers and Petrochemicals Corporation Limited (DFPCL), one of India’s leading producers of fertilizers and industrial chemicals company, announced that it has selected Snowflake's AI Data Cloud for Manufacturing to accelerate its digital transformation and build a scalable AI ready data foundation. DFPCL is modernizing its data ecosystem by migrating from its legacy data warehouse to Snowflake. This transition aims to unify real-time insights, break down data silos, and enhance business intelligence, ultimately driving operational efficiency, faster artificial intelligence/machine learning (AI/ML) adoption, and more informed, data-driven decision-making across its various entities.

DFPCL has embarked on a digital transformation journey and aims to evolve from a commodity-based business model to a specialty solutions provider to serve their thousands of end-consumers better. As DFPCL scales its operations to meet its goal, the company needed a modern, flexible solution to unify real-time analytics, streamline complex workloads, and lay the foundation for future AI/ML-driven innovation. Snowflake’s AI Data Cloud for Manufacturing empowers DFPCL to collaborate with its ecosystem and customers in a secure and scalable way to drive greater agility and visibility across the value chain.

As part of its digital transformation, DFPCL can optimize cloud costs using Snowflake’s decoupled storage and compute architecture with a pay-as-you-go model that ensures scalable and cost-effective data management with reduced manual maintenance overhead.

Further, access to open-source datasets like weather data and agri data products through Snowflake Marketplace will enhance business intelligence, particularly for their fertilizer business. Snowflake’s robust data governance features, including Role-Based Access Control (RBAC) and Time Travel (enabling data retrieval for up to 90 days), enable strong data protection, supporting the company’s security needs.

As DFPCL migrates to Snowflake, the focus is on eliminating redundancies in reporting, improving access to critical business insights, and creating a secure, scalable cloud environment that fosters data-driven decision-making. The modernized data infrastructure will improve supply chain planning, pricing strategies, and overall operational efficiency.

DFPCL is also exploring the potential of Generative AI within Snowflake to derive insights from structured and unstructured data across its manufacturing and finance operations. As part of this initiative, DFPCL is developing an AI-powered chatbot capable of processing natural language queries and analyzing historical root cause analyses (RCAs), and standard operating procedures (SOPs) to uncover deeper insights.

As DFPCL migrates to Snowflake, the focus is on eliminating redundancies in reporting, improving access to critical business insights, and creating a secure, scalable cloud environment that fosters data-driven decision-making. The modernized data infrastructure will improve supply chain planning, pricing strategies, and overall operational efficiency.

DFPCL is also exploring the potential of Generative AI within Snowflake to derive insights from structured and unstructured data across its manufacturing and finance operations. As part of this initiative, DFPCL is developing an AI-powered chatbot capable of processing natural language queries and analyzing historical root cause analyses (RCAs), and standard operating procedures (SOPs) to uncover deeper insights.

This collaboration will accelerate DFPCL’s digital transformation, creating meas ..

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https://cio.economictimes.indiatimes.com/news/artificial-intelligence/deepak-fertilisers-turns-to-ai-data-cloud-for-smarter-innovation/120087671