Strengthening Enza Zaden's market presence in China

Enza Zaden is taking the next step in its go-to-market strategy for China. While Enza Zaden continues to work closely with the trusted local distributors, Enza Zaden is now expanding its focus to include the fast-growing high-tech horticulture sector.

To support this growth, Enza Zaden welcomes Ruifang Wang as its new Sales Manager China. She brings extensive experience in the seed industry, from product development to strategic management, and has a strong network in China’s high-tech greenhouse segment.

Strengthening local connections

Ruifang will focus on commercial activities and coordinate the local operations. Working closely with product development teams, she will help Enza Zaden connect even better with high-tech growers and tailor Enza Zaden’s portfolio to their needs.

″Ruifang brings valuable insights and strong local connections. Her appointment helps us stay close to our customers and better understand the Chinese market,″ says Keimpe Veenstra, Regional Sales Director North Asia – Pacific.

Local knowledge, global ambition

China is one of the most dynamic markets for high-tech horticulture. By combining local knowledge with Enza Zaden’s global breeding expertise, Enza Zaden aims to bring top-performing vegetable varieties to both high-tech and traditional growers. Ruifang will be based in China and report to Keimpe Veenstra. Enza Zaden is looking forward to working together with Ruifang to grow the impact in China!