Kynetec acquires Freshlogic, enhancing data and analytics expertise into the horticultural sector

Kynetec, a global leader in data, analytics and insights in agriculture, animal health & nutrition announced the acquisition of Freshlogic, a premier provider of data-driven insights and market intelligence in Australia's horticultural and fresh food industries.

This strategic acquisition marks a significant expansion of Kynetec's capabilities in the horticultural sector, reinforcing our commitment to delivering unparalleled insights and innovative solutions throughout the food supply chain. By integrating Freshlogic's specialized knowledge of the fresh food sector with Kynetec's global presence and advanced data analytics, there is a unique opportunity to broaden the geographic coverage for both real-time data and trend forecasting across the fruit and vegetable value chain.

Value for the Horticultural Sector

The acquisition of Freshlogic will bring several key benefits to the horticultural sector, including:

1. Deeper Market Understanding: The combination of Freshlogic's in-depth expertise in the Australian fresh food market, through their people and unique THRUchain platform, which integrates 18 proprietary datasets with public domain data, and Kynetec's global reach and technology expertise, will provide clients with a richer perspective on market trends, consumer behaviour, and supply chain dynamics. Together, this partnership will enable more informed decision-making and strategic planning for our clients.

   
   

2. Advanced Data Analytics: The combination of Kynetec’s state-of-the-art data analytics platforms with Freshlogic’s access to data sets that are unrivalled for their accuracy, timeliness and completeness, will offer more sophisticated trend analytics and forecasting, helping businesses anticipate changes and adapt strategies proactively.

   
   

3. Broader Geographic Coverage: Freshlogic’s strong presence in Australia complements Kynetec’s global footprint, allowing for the expansion of services and insights across new regions, particularly in Asia-Pacific markets, which are increasingly critical for horticultural exports.

   
   

4. Innovation in Horticulture: The combined forces of Kynetec and Freshlogic will drive innovation in the horticultural sector, enabling R&D teams and research institutions to leverage data to create new products, services, and solutions tailored to the unique needs of the industry, fostering growth and sustainability.

Commenting on the acquisition, Peter Berweger, CEO of Kynetec, said: ″The increasingly dynamic and volatile nature of the fresh food market places greater importance on accurate, granular, real time market information. Bringing Freshlogic into Kynetec marks another step forward in our strategy of data and analytics value creation for our clients and the industries we serve.″ Peter continues ″Freshlogic is the definitive source for accurate and timely market information and insights for the horticultural sector in Australia. We look forward to exploring opportunities to better serve the horticultural community, not just in Australia but around the world.″

Martin Kneebone, Managing Director of Freshlogic, added: ″Joining Kynetec is an exciting step for Freshlogic and our clients. We have always been driven by a passion for understanding the fresh food sector, and now, with Kynetec’s global resources in terms of people, technology and innovation, we look forward to the new opportunities this partnership will bring, providing even deeper insights and more innovative solutions.″ 

About Kynetec:

Kynetec is a global leader in data, analytics and insights in agriculture, animal health & nutrition. We empower agribusinesses and animal health and nutrition companies to make data-driven decisions, from strategy to execution, through predictive analytics and advanced insights. What sets us apart is our direct access to the markets we serve - farmers, veterinarians, pet owners, and agricultural experts - and our deep understanding of the complex dynamics that shape those markets. We regularly undertake data and analytics projects in all the major agricultural and animal health/ nutrition markets, spanning more than 80 countries, to provide the insights that enable our clients to build winning strategies and brands.

About Freshlogic:

Freshlogic is Australia's leading provider of market insights and analysis in the fresh food and horticultural sectors. We use a set of tailored research and analysis tools to generate the most complete set of fruit and vegetable supply chain and market data across 50+ categories. With a focus on the entire supply chain, Freshlogic offers data, insights, and consulting services that empower clients to succeed in a competitive marketplace.

Melinda Haley, Client Success Lead ANZ at Kynetec, will attend the 6th Biopesticides, Biostimulants and Biofertilizers Summit (BioEx 2025) in Shanghai on March 13-14, 2025, and deliver a keynote speech titled "Insights Into Global Biological Market (By Crop & Country) and Australia Spotlight (Top Crops, Products and Farmers' Perception)". BioEx 2025 welcomes your participation!