Feb. 12, 2025
MustGrow Biologics Corp. (TSXV:MGRO) (OTC:MGROF) (FRA:0C0) (the ″Company″ or ″MustGrow″), a leading provider of biological and regenerative agriculture solutions, announced a five-year exclusive distribution agreement was signed on February 4, 2025 (the ″Agreement″) with Adjuvants Plus Inc. (″Adjuvants″), a Canadian regenerative agriculture company. Under the Agreement, MustGrow will distribute Adjuvants’ product line across Canada through its recently acquired Canadian sales and distribution division, NexusBioAg. MustGrow also has a First Right of Refusal for distribution of Adjuvants’ product line the U.S. market.
This is MustGrow’s first additional product to be added to the existing NexusBioAg product line subsequent to closing the Company’s purchase of NexusBioAg in December 2024. This agreement marks a significant milestone for MustGrow and Adjuvants as they work together to bring innovative, sustainable agricultural solutions to the forefront of North American farming. The partnership reinforces a shared vision for regenerative agriculture and a commitment to enhancing crop productivity while preserving soil health for future generations.
The partnership strengthens MustGrow’s commitment to delivering innovative biological solutions to farmers while expanding its portfolio with Adjuvants’ patented microbial technology featuring Clonostachys rosea, a beneficial fungus that provides plant health and protection benefits (as described more fully below). The agreement includes four key products, with a particular focus on EndoFine® and EndoGuard®, which offer a host of advantages for various crops in North America, including: corn, soybean, edible beans, pulses, canola, cereals (i.e., wheat, barley, oats, and rye), fruits and vegetables, and potatoes.
These products complement MustGrow’s existing crop portfolio, sold in Canada under NexusBioAg, reinforcing the Company’s position as a leader in biological agriculture. The patented Clonostachys rosea technology has been rigorously tested in NexusBioAg’s BioAdvantage Trials Program (″BAT Program″) on multiple crops across Canada over the past two years, demonstrating significant yield increases. With regulatory approvals already in place, MustGrow is poised to launch these products in the Canadian market for the 2025 crop year as well as start the BAT program in the U.S. on fruits & vegetables, targeting California.
Market Growth & Industry Trends
Recent market data highlights the growing demand for sustainable agricultural solutions¹, with major Canadian crops such as wheat, canola, soybeans, barley, and oats continuing to be at the forefront of production. According to Statistics Canada in 2024 wheat planting is expected to reach 27.0 million acres, while canola acreage is projected at 21.4 million acres and soybean acreage is forecasted at 5.6 million acres, all further emphasizing the potential impact of EndoFine® and EndoGuard® in supporting sustainable crop management².
Similarly, in the U.S., corn remained the most harvested crop in 2023, covering 93 million acres, followed by soybeans at 82 million acres and wheat at 37 million acres. Barley and canola, though planted on a smaller scale, accounted for 3 million acres and 2 million acres, respectively³. With these key crops playing a vital role in North American agriculture, MustGrow’s expanded product line with Adjuvants will provide farmers with scientifically backed, biologically derived solutions to improve yields, enhance soil health, and promote sustainability.
² https://www150.statcan.gc.ca/n1/daily-quotidien/240311/dq240311a-eng.htm
³ https://www.visualcapitalist.com/ranked-americas-top-crops-by-acres-harvested-in-2023/
Driving Adoption & Market Launch
The launch of EndoFine® and EndoGuard® will be accompanied by a robust marketing strategy, including an industry-wide marketing campaign targeting farmers and retailers across Canada. These initiatives will showcase the performance, benefits, and application of these cutting-edge biological solutions, further accelerating their adoption.
″Partnering with Adjuvants aligns perfectly with our vision of advancing sustainable agriculture and providing farmers with innovative biological solutions,″ said Corey Giasson, President & CEO of MustGrow. ″Through NexusBioAg, our sales and distribution division, we look forward to bringing these solutions to the market and strengthening our relationships with growers across Canada and potentially into the U.S.″
″Levering MustGrow’s distribution platform allows us to bring the benefits of EndoFine® and EndoGuard® to more farmers across Canada,″ stated Bill Brown, President Adjuvants. ″With a shared commitment to regenerative agriculture, we are confident that these biological solutions will provide long-term benefits to soil health and crop productivity.″
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