Baocheng Chemical: Innovation Leads the Way, Building a Shared Future for the Global Agrochemical Industry

Shenzhen Baocheng Chemical Industry Co., Ltd. (hereinafter referred to as "Baocheng Chemical") is a fast-growing agrochemical company that has grown from a small start-up to a well-known player in the industry in just 20 years. The company primarily focuses on international markets, with business operations spanning multiple regions globally, including South America, Europe, Africa, CIS countries, the Middle East, and Southeast Asia.

Adhering to the concepts of environmental protection and sustainable development, Baocheng Chemical centers on customer needs, providing high-quality products, technological innovations, and customized services for different target markets. The company continuously offers excellent solutions and after-sales services to international customers, winning their trust in products and market confidence in the brand.

Baocheng Chemical attaches great importance to the reserve of product registration certificates and now has nearly 80 registrations. At present, the company's business focus is on Africa, South America and the former CIS countries, while maintaining its advantages in traditional markets such as Southeast Asia, the Middle East and Europe. In recent years, the company's business scale in the West African, East African and Central African markets has continued to expand. Baocheng Chemical 's brand has become a household name, with customers often coming specifically to request supplies of the company's products.

Adapting to local conditions and achieving win-win cooperation

Understanding the planting conditions of local farmers, learning about product usage from the distributor level, and then discovering better alternative products and making preparations for early registration are the main strategies adopted by Baocheng Chemical in expanding overseas markets.

In the process of market expansion, Baocheng Chemical supported and developed a group of small and medium-sized local distributors with common development concepts. The company discusses sales strategies with distributors, controls price costs, and through years of effort, has nurtured distributors into leading local enterprises, achieving a win-win situation. 

The company has also faced some challenges during the development. For instance, the company once found some forged and/or fake products in some key markets, damaging the interests of the company's brand, distributors, and farmers. In response, after consulting with distributors, the company took a series of preventive measures, such as using anti-counterfeiting labels and applying for patent protection means, which effectively protected the interests of all parties.

Iterative upgrade of formulation technology

Baocheng Chemical’s 95% sales come from formulation products. The company has three joint-venture formulation plants in China and one plant abroad. The company focuses on the development of new formulation products, such as EW, ME, SC, FS, SG, WG, and DF, etc.

Baocheng Chemical's products are mainly used in the agricultural field, with herbicides accounting for the largest proportion of sales, followed by insecticides. In recent years, Baocheng has focused on developing differentiated products, such as products with two or three active ingredients combined, and launching new formulations, such as OD and EW. We have made significant progress in some markets.

In the next few years, the company expects that OD, CS, MC-SC and similar formulations will be favored by more markets. Baocheng Chemical plans to develop 5-8 new products for core markets and prepare for getting new registrations.

Down-to-earth, eye on the future

Looking ahead to the next decade, Baocheng Chemical will continue to pursue a differentiated development path, developing more new formulations. The company will persist in its strategy of close cooperation with distributors, nurturing customers to achieve mutual growth and win-win outcomes. Baocheng Chemical's goal is to make due contributions to the green, environmentally friendly, healthy and sustainable development of global agriculture.

Baocheng Chemical: Your reliable partner

For cooperation, please contact:

Dennis Lu 

Vice Managing Director & Sales Manager at Baocheng Chemical

denis.lu@baochengagro.com