ADAMA presents "Fungicides that Resolve" circuit at Show Rural 2024

One of the highlights of Show Rural 2024 was the circuit named "Fungicides that Resolve," set up by ADAMA at its booth.

Brazil is facing a year of irregular rainfall and high temperatures, climatic factors that have led to significant losses in this soybean crop.

The new campaign launched at the fair emphasized "innovative and sustainable formulations," with over 60% biodegradable components and lower environmental impact.

The experience at the booth featured three stages of interaction. It began with an exploration of the formulation as a critical factor in delivering results. Next, the positioning of the brand's fungicides was presented, along with the benefits these products provide within the crop cycle. Finally, visitors engaged in a competitive game and a moment of relaxation among participants.

"A space with an interactive screen presented challenges regarding disease management, and with 'BomDeSoja,' the producer had to make the most accurate decisions on the matter, gaining recognition and an exclusive prize," explained Thiago Crude, ADAMA's Marketing Communication Coordinator.

"We explored our portfolio of fungicides and herbicides for soybeans, showing the producer that formulation technology is what separates what 'works' from what 'resolves' when it comes to innovation in this segment, which is making a difference in delivering results," Crude said.

At Show Rural 2024 ADAMA highlighted fungicides that provide a "complete program and a lot of technology for disease management."

"We are talking about a management program that excels in network consortia and is recognized by the main consultancies and research institutions due to the results we have observed, crop after crop, in the field," Crude said.

ALMADA

One of the focuses of the booth this year was Almada (Fluxapiroxade + Mancozeb + Protioconazole), named in 2023 for the second consecutive year as the most effective fungicide in controlling soybean rust in the Network Consortium - Rust.

This initiative takes into account cooperative trials conducted by plant pathologists throughout Brazil and compiled by Embrapa (Brazilian Agricultural Research Corporation).

"The solution is the most complete commercially available and delivers higher productivity (over 3,400 kg of soybeans per hectare), according to the evaluation by the entity, compared to other products, providing more than 2.4 sacks compared to the second-placed evaluated," ADAMA said.

According to Eduardo Martinez, Fungicide Manager at ADAMA, farmers who tested Almada in the first plot had results above expectations and, because of this, at the beginning of the year, they repurchased it for application in other areas.

"Soybean producers were excited about the effectiveness of our fungicide, with high technology. Because it contained three active ingredients in its formulation, Almada had a multisite, making it the only ready-to-use fungicide on the market, offering control safety and productivity regardless of the scenario the farmer faces," Martinez said in conclusion.

(Editing by Leonardo Gottems, reporter for AgroPages)