MachineryTrak™ interactive online dashboards: the only single source insight into Ag machinery registrations, dealer network coverage and agronomic practices

MachineryTrak combines grower survey data on standardized machinery registrations, detailed dealer coverage analysis, and insight into changing agronomic practices to support agricultural machinery manufacturers and dealers with their go-to-market planning and analysis.

This unique mix of farm, market and dealer data provides an outstanding opportunity for brands to create strategy based on insight and trends, amalgamating registration data with evolving agronomic practices and the subsequent impact on sales.

MachineryTrak interactive online dashboards offer an extensive source of farmer-driven data - suitable for use by machinery brands, R&D and marketing teams, or sales leaders.

Subscribers to MachineryTrak dashboards can access insights on:

• Market size and shares: total machinery registrations by horsepower, model and brand
  

• New vehicle registrations by country
  

• Dealer coverage: competitive and network density at regional level by brand and dealer
  

• Dealer locations and ownership
  

• Tillage trends by farm size, crop and geography
  

• Crop protection usage and spend
  

• Changes in agronomic practices and farm size impact on machinery selection
  

Belén Valverde, Customer Insights Practice Leader at Kynetec says ″MachineryTrak is a versatile interactive dashboard that enables subscribers to interrogate and view the data in many ways. By getting a handle on new machinery registrations, combined with agronomic trends and dealer network coverage, MachineryTrak is a powerful online dashboard designed to give brands tangible strategic advantage - particularly in the age of digital farming’s influence on machinery and agronomic practice.″

MachineryTrak is initially available for these markets:

• Italy
  

• Poland
  

• France
  

• Turkey
  

Belén explains ″MachineryTrak supplies insights on these initial markets as Poland has demonstrated significant machinery registration growth, France’s unique structure of smaller farms operating as cooperatives, Turkey continues to be an agriculturally focused economy and Italy is an agriculturally diverse nation, reflected in machinery requirements. We will continue to expand our market coverage into other strategically significant markets for our clients″.

To find out more and request a demo, visit www.kynetec.com/machinerytrak