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BASF's crop protection arm to sell directly to Middle East, Africa
Apr. 19, 2011
BASF added that the Middle East and Nile markets are currently valued at approximately €300m ($435m).
Gabor Mehn, BASF’s director of business development for crop protection in Africa and the Middle East, said the company’s intensified sales and marketing programme during 2010 has already produced a 50% increase in revenues in the regions.
BASF said it will also establish a hub for agricultural products in Cairo, Egypt, as part of its direct sales approach.
Source: ICIS news
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