ADAMA, Pessl Instruments announce global partnership

ADAMA, a leading global crop protection company is partnering with Pessl Instruments, a leader in the development and distribution of hardware and software for smart agriculture applications.

The agreement signed between the parties reflects ADAMA's intention to work with Pessl as a preferred partner. After several years of using various solutions from the METOS services portfolio ADAMA and Pessl will work together to expand their collaboration.

Dani Harari, SVP Resources and Strategy at ADAMA, said: "We are happy to expand our partnership with Pessl Instruments to provide growers and ag professionals with tools that enable the effective and efficient use of agricultural inputs, an important part of every farmer's success.

The combination of this advanced technology together with ADAMA's vast portfolio, global reach and deep domain expertise will further extend the value we bring to farmers all over the world. We aim to continue providing these and other valuable services and products to enable farmers to optimize yields and help them grow."

Gottfried Pessl, Founder and CEO of Pessl Instruments said: "After many years of great working relationship in countries like Brazil, Ukraine, Australia, Romania etc. we are excited to announce this global partnership to increase our footprint in tangible IoT solutions for farmers. We will make available to all ADAMA partners our complete sensor technologies for weather and irrigation management, integrated software suites as well as many other exciting tools that are available in our portfolio to help farmers in risk mitigation and optimization of their farming activities. This new partnership with ADAMA and our global partnership with John Deere announced earlier this year is creating an ecosystem with unmatched services for any location on the globe."