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DowDuPont names Bader Rutter as its agency for its crop protection products
Nov. 30, 2017
DowDuPont
United StatesFollow
United StatesFollowing a thorough review of current advertising and public relations agency partners, the Agriculture Division of DowDuPont has elected to consolidate agency support for their Crop Protection business as they move into 2018.
The agency support for legacy DuPont Crop Protection products, that had been provided by The Lacek Group/Geometry Global and Exponent PR, will transition to Bader Rutter. The move will bring all brand development, media, public relations and content development services under one roof for integration of our enhanced crop protection portfolio comprised of DuPont and Dow AgroSciences legacy products.
The transition of agency assets begins immediately and will be completed by December 31, 2017.
The Lacek Group/Geometry Global will be transitioning advertising planning and buying responsibilities with media plan execution expected to transfer completely by December 31, 2017. For advertising questions, please contact Patrick Smith at Bader Rutter (psmith@bader-rutter.com).
Exponent PR will be transitioning media relations efforts and responsibilities by December 31, 2017. For media relations questions, please contact Lori Hallowell at Bader Rutter (lhallowell@bader-rutter.com).
DuPont thanks the teams at The Lacek Group/Geometry Global and Exponent PR for their legacy work supporting the DuPont Crop Protection product portfolio for many years.
Source: DowDuPont press release
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