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Omex Agrifluids won the Queen's Award for Enterprise
Nov. 12, 2013
Earlier this year Omex Agrifluids was told that it had successfully gained the Queen’s Award for Enterprise, and its directors have been to Buckingham Palace to meet the Queen and other members of the Royal Family at a reception held especially in honour of UK companies who have shown exceptional success in their field.
“We fly the flag for British industry – people around the world like to do business with the UK and respect ‘Britishness’ – it opens doors and people trust us,” said export director Peter Prentis, who has played a key role in developing markets throughout the world. “To gain the Queen’s Award, which is independently judged, you have to deliver the goods and there has to be a spectacular growth over three years.”
One of their key market areas is China and last week distributors from that country were at Saddlebow visiting Omex Agrifluids headquarters.
To date Omex Agrifluids, which moved to premises in Saddlebow in 2009 as part of major £4 million investment, has distributors in 65 countries and the marketplace is continually developing.
In fact, due to the company’s continuing expansion, it has just bought more premises adjacent to its Saddlebow site which will be used as another production unit in line with the company’s continuing expansion.
The business evolved from its sister company, Omex Agriculture, in Lynn’s Estuary Road, which delivers liquid suspension soil-applied fertilisers to farms throughout the UK, although most of its clients are in the east of England. Its tankers can frequently be seen on the roads around Lynn as they begin their journey to farming customers.
Omex Agrifluids, which is purely an export arm of the Omex group, produces foliar fertilisers, which are applied to the leaves of plants to enhance their health and improve their resistance to disease. The liquid products are exported from Lynn in a concentrate form and later diluted with water by the farmers and growers overseas.
Regional director Alan Lowes explained that the agrifluids side of the business was born out of a contract with a Saudi Arabian group. “The UK market is finite and we had ideas about products which we could sell internationally.
“The Saudia Arabia client was growing wheat. We began exporting to them, but shortly afterwards the hectarage grown was drastically cut by the Saudi
Government. However it had whetted the appetite of Omex management which decided it would explore other potential markets.”
It was Peter Prentis who took up the challenge and embarked on his globe-trotting, which he still does today, to find the right people to become distributors in different countries and secure international exports.
“We started off with a blank map of the world. The Middle East project gave us a lot of encouragement and then we aimed to pepper the world with as many people and products as possible.”
Today products from Omex Agrifluids end up across the globe, including China and Brazil - the two largest markets - Africa, the Middle East, Far East, Australasia, the USA and Canada. In fact the growth of exports to California advanced to such an extent that it was decided to create a joint venture with the distributor there and a small manufacturing plant was set up.
Omex Agrifluids now employs 25 staff and in the last two years has seen its turnover increase from £10 million in 2011 to £12 million in 2012.4
Source: AgroNews
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